Meet Our Authors and Experts
Every BarCloud guide is written by our team and reviewed by product experts who work with inventory and asset tracking customers every day.
Meet the BarCloud Experts
Bruce Hammoudi
Lead Technical Support & Product Trainer, BarCloud (formerly ASAP Systems)
Bruce Hammoudi has worked at BarCloud (formerly ASAP Systems) since 2017. He moved from technical support to team lead and now serves as Chief Information Security Officer and lead product trainer. He has nine years of experience in inventory management, asset tracking, software implementations and technical support. He works with customers and engineering teams to resolve technical challenges and keep the software secure and reliable.
Experience
- BarCloud (formerly ASAP Systems), 10 years
- Technical support, team leadership, product training and cybersecurity
- Expertise in the BarCloud, Passport and Passport Plus software
- Microsoft SQL Server, IIS, Windows Server, Azure and Rackspace infrastructure
- Software implementations, API integrations, SSO, SAML and Microsoft Entra ID
- SOC 2 Type II and HIPAA compliance work, cybersecurity governance and risk management
- Cloud and on-premises deployments, database migrations, disaster recovery and system performance optimization
- Subject matter expert in inventory management, asset tracking, barcode technology, enterprise integrations and software security
Brad Moore
Lead Sales Engineer, BarCloud (formerly ASAP Systems)
Brad Moore has worked at BarCloud (formerly ASAP Systems) for 10 years. He focuses on the new customer experience, including product demonstrations and walkthroughs. He also builds custom reports, maintains the product wikis, and helps test new products.
Experience
- BarCloud (formerly ASAP Systems), 10 years
- Product demonstrations and customer walkthroughs
- Custom report development
- Product wiki maintenance and new product testing
- 25 years working directly with customers
- 15 years teaching and training end users on software and hardware
Tim Laurin
Director of Product Training and Sales Engineering, BarCloud (formerly ASAP Systems)
Tim Laurin has worked at BarCloud (formerly ASAP Systems) for 14 years. He leads product training, demos, and project calls, and handles IT for the US offices. He is also the product manager for BarCloud, Passport Plus, and the other products the company develops and sells. When a customer requests a new feature, he typically does the functional design for it in the system.
Experience
- BarCloud (formerly ASAP Systems), 14 years
- Product training, demos, and project calls
- Product management for BarCloud, Passport Plus, and other BarCloud products
- Functional design for customer-requested features
- IT for US offices
- Bachelor’s degree in computer engineering technology
- Coding, SQL, and hardware design
Meet the Authors
Mandy Fang
Marketing Assistant, BarCloud (formerly ASAP Systems)
Mandy Fang assists BarCloud’s marketing team with outreach, building targeted customer lists, and researching new market opportunities. She enjoys helping communities benefit from BarCloud’s technology.
Experience
- BarCloud (formerly ASAP Systems), 1 year
- Marketing outreach support
- Targeted customer list building
- Market research to identify new opportunities
- Chapman University, Bachelor of Fine Arts in Public Relations/Advertising/Marketing
- Chapman University, Bachelor of Fine Arts in Dance Performance
- Minor in Asian American Studies
Levi Davis
Junior Data Analyst / Inside Sales Representative, BarCloud (formerly ASAP Systems)
Levi Davis has worked at BarCloud (formerly ASAP Systems) for around 4 years. He assists the data team on AI-related projects and works with the sales team to reach potential customers by phone. He likes working behind the scenes on data and AI projects while still talking directly with the people BarCloud’s software is built for. His earlier work in operations gave him a view of many sides of the business.
Experience
- BarCloud (formerly ASAP Systems), 4 years
- Data team support on AI-related projects
- Inside sales and outreach to potential customers
- Previous experience in operations
- Bachelor’s degree in Business Administration, Minor in Data Analytics, Chapman University
- Semester abroad at SKEMA Business School, France
Sacha Touma
Sales and Operations Associate, BarCloud (formerly ASAP Systems)
Sacha Touma works in sales and operations at BarCloud (formerly ASAP Systems). She supports customers, assists with sales outreach, and works with the sales, support, and engineering teams to resolve customer needs. She enjoys working with people, learning about technology, and helping customers get the most out of BarCloud.
Experience
- BarCloud (formerly ASAP Systems), 5 years
- Customer support
- Sales outreach
- Cross-team work with sales, support, and engineering to resolve customer needs
- Chapman University, Bachelor of Science in Business Administration, Management Emphasis
- Minor in Law and the Liberal Arts