Meet the team behind the best Inventory Systems and Asset Tracking Software Around

Learn more about our mission, what we do and who we are

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What do we do?

We work to solve the biggest problem in asset tracking: Everyone does it differently. Through our collective decades of experience working on a vast range of unique customer requirements, we have developed the best solution that caters to almost any budgetary, technical, and user requirements.

Our Dedicated Team

BarCloud is comprised of a diverse team of intelligent and diligent individuals, dedicated to making sure that your organization runs as smoothly as possible. As our software is intended to fit the needs of a wide variety of organizations, it is important to us that we have people across the globe bringing many different perspectives to the table.


Elie Jean TOUMA

Elie Jean Touma is the CEO of BarCloud, integral to our success and thus the success of the hundreds of companies we serve and have served. Before joining BarCloud, Elie was Director of Worldwide OEM Sales at Allaire Corporation where he was on the team that changed the technology industry through the development of both ColdFusion and the first Java Servlet and JSP server, JRun. He was also Director of OEM and Business Development at Macromedia, where he increased sales by 300% due to key partnership deals.



As Worldwide President, Hala is responsible for all aspects of Engineering, Marketing, Sales, Support and QA. Her leadership ensures BarCloud maintains a high level of performance and efficiency. Hala also directs our International Legal team. Hala holds a certificate in Strategic Project Management from Harvard University - Division of Continuing Education along with a master’s degree in Private Law. Prior to joining BarCloud, Hala served for more than 15 years as a legal advisor in Parliament as well as ORASCOM Telecom Company.

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